# Labs: Ideas that showed up early.

We build Shopify stores and WordPress sites, design the brands that live on them, and put AI to work behind all of it. This is where we try what comes next.

## Real things, at every stage.

Some are early, some already run for clients, a few didn't make it. Every one is a question we wanted answered. Stages: Idea, Prototype, Live, Graduated (now a service), Retired (we learned something).

- **Your store, reimagined** (prototype): Paste your store URL. See your homepage redesigned by us, built from your own products and brand.
- **The weather store** (idea): A demo storefront that re-merchandises itself with your local forecast. Umbrellas when it rains, fans in a heat wave.
- **Checkout games** (idea): A scratch-off or spin after purchase that rewards the next order. Fun for shoppers, measurable for merchants.
- **See it in 3D** (idea): A product you can turn, open up and explore on its own product page, built with AI help.
- **Instant site audit** (prototype): Shopify or WordPress: speed, search, AI visibility and the three fixes we'd make first, in under a minute.
- **An editor's AI, inside WordPress** (prototype): A block-editor sidebar that checks a draft against your style guide, sources and policies before anyone hits publish.
- **Leads that never go missing** (prototype): A watchdog for WordPress forms: if a spam filter or plugin update starts swallowing inquiries, we know the same day.
- **Translate, then review** (prototype): AI translation into a multilingual WordPress site, with every page queued for a fluent human before it goes live.
- **Brand in a prompt** (idea): Give us a mood and a few references. Get back a starter palette, type pairing and a sample page to react to.
- **Decks from a single source** (live): Conference slides generated from one content file, so a 40-slide keynote stays on brand through every revision.
- **Icons that mean something** (live): Custom icon sets where each symbol is drawn for one specific idea, not pulled from a stock library.
- **AI visibility tracker** (graduated): How often ChatGPT, Perplexity and Gemini recommend a brand, tracked monthly.
- **Brand Brain graph** (live): An interactive map of our project knowledge going back to 2000, built on an open format any AI can read.
- **Voice chief of staff** (live): The voice assistant that runs our own day: priorities, follow-ups, what's blocked.
- **Foil** (live): An AI interviewer that turns a half-formed idea into a clear project brief. It now asks its questions out loud.
- **The receptionist** (idea): An AI that answers our phone, tells a buyer from a sales pitch, and puts the real calls through.
- **Foil, by phone** (idea): Call in, or ask for a callback. Foil interviews you about the project and writes the brief you'd otherwise have to.
- **Demand, mapped** (idea): Scattered signals about what people want, turned into a dataset you can check source by source.
- **Machine view** (live): Every page on this site has a plain version for AI agents. Add .md to any address to see it. [Try it](https://nr10.com/labs.md)
- **Yuko** (live): A personal AI inbox. Texts, emails and notes go in; AI sorts them into tasks, reminders and things worth remembering.
- **This page** (live): A page that changes with your time, season, holidays and how you found us. Try the panel up top.
- **A soundtrack for the site** (live): Optional sound that follows the time of day and keeps playing as you move from page to page. Tap the speaker up top.
- **NeatFreak** (retired): A voice-first home inventory: say where you put something, ask later. We tested demand before building, it wasn't there, and the idea now lives inside Foil.
- **Live visitor counter** (retired): "3 other people are viewing this." We built it, then dropped it. It felt manipulative, so it's retired.

## Possible today. Coming soon.

**The store AI assistants shop at** (Postcard from January 2027). Your products answer the questions a customer's assistant asks, and checkout takes the assistant's word for it, within limits you set.

## Lab notebook

- Oct 27 (#broke): Our Nature soundtrack was silent 94% of the time in daylight: one blackbird, twice a minute. We laid a quiet woodland recording under it. Now it's silent 3% of the time.
- Oct 27 (#new): Sound keeps playing as you move from page to page. Every page is still a real page with its own address; only the swap changed.
- Oct 27 (#new): Foil learned to talk. It reads each question aloud and listens until you say you're done.
- Oct 27 (#faster): Fonts now load from our own server instead of Google's. Same files, up to 0.8 seconds sooner on a slow phone.
- Oct 21 (#decided): Took this site off WordPress. Every page is a file now, and every change is a reviewed pull request with its own preview.

## Graduation wall

Experiments that turned into work we do for clients.

- Asking ChatGPT who it recommends, every month → [AI visibility tracking for brands](https://nr10.com/what-we-do/ai-search-optimization/)
- Turning project notes going back to 2000 into a searchable brain → [Brand knowledge bases](https://nr10.com/what-we-do/ai-agents-and-automation/)
- An AI that drafts, a human who approves → [Content workflows with human review](https://nr10.com/what-we-do/ai-agents-and-automation/)
- Search that learns what shoppers actually click → [Popularity-ranked Shopify search](https://nr10.com/what-we-do/shopify-development/)
- Slides built from one source file → [Keynote and event design systems](https://nr10.com/what-we-do/event-and-presentation-design/)

## Bring us a strange idea.

Tell us the thing you've always wanted your site or store to do. A real person at #10 reads every one. [Tell us about it](https://nr10.com/contact/)

Human version: https://nr10.com/labs/