Your store, reimagined
PrototypePaste your store URL. See your homepage redesigned by us, built from your own products and brand.
#10 Labs · this page is an experiment
Ideas that showed up early.
We build Shopify stores and WordPress sites, design the brands that live on them, and put AI to work behind all of it. This is where we try what comes next.
Slow connection detected, so you're seeing the light version. Same content, a fraction of the bytes.
Experiments
Real things, at every stage.
Some are early, some already run for clients, a few didn't make it. Every one is a question we wanted answered.
- Idea
- Prototype
- Live
- Graduated (now a service)
- Retired (we learned something)
The weather store
IdeaA demo storefront that re-merchandises itself with your local forecast. Umbrellas when it rains, fans in a heat wave.
Checkout games
IdeaA scratch-off or spin after purchase that rewards the next order. Fun for shoppers, measurable for merchants.
See it in 3D
IdeaA product you can turn, open up and explore on its own product page, built with AI help.
Instant site audit
PrototypeShopify or WordPress: speed, search, AI visibility and the three fixes we'd make first, in under a minute.
An editor's AI, inside WordPress
PrototypeA block-editor sidebar that checks a draft against your style guide, sources and policies before anyone hits publish.
Leads that never go missing
PrototypeA watchdog for WordPress forms: if a spam filter or plugin update starts swallowing inquiries, we know the same day.
Translate, then review
PrototypeAI translation into a multilingual WordPress site, with every page queued for a fluent human before it goes live.
Brand in a prompt
IdeaGive us a mood and a few references. Get back a starter palette, type pairing and a sample page to react to.
Decks from a single source
LiveConference slides generated from one content file, so a 40-slide keynote stays on brand through every revision.
Icons that mean something
LiveCustom icon sets where each symbol is drawn for one specific idea, not pulled from a stock library.
AI visibility tracker
GraduatedHow often ChatGPT, Perplexity and Gemini recommend a brand, tracked monthly.
Brand Brain graph
LiveAn interactive map of our project knowledge going back to 2000, built on an open format any AI can read.
Voice chief of staff
LiveThe voice assistant that runs our own day: priorities, follow-ups, what's blocked.
Foil
LiveAn AI interviewer that turns a half-formed idea into a clear project brief. It now asks its questions out loud.
The receptionist
IdeaAn AI that answers our phone, tells a buyer from a sales pitch, and puts the real calls through.
Foil, by phone
IdeaCall in, or ask for a callback. Foil interviews you about the project and writes the brief you'd otherwise have to.
Demand, mapped
IdeaScattered signals about what people want, turned into a dataset you can check source by source.
Machine view
LiveEvery page on this site has a plain version for AI agents. Add .md to any address to see it.
Yuko
LiveA personal AI inbox. Texts, emails and notes go in; AI sorts them into tasks, reminders and things worth remembering.
This page
LiveA page that changes with your time, season, holidays and how you found us. Try the panel up top.
A soundtrack for the site
LiveOptional sound that follows the time of day and keeps playing as you move from page to page. Tap the speaker up top.
NeatFreak
RetiredA voice-first home inventory: say where you put something, ask later. We tested demand before building, it wasn't there, and the idea now lives inside Foil.
Live visitor counter
Retired"3 other people are viewing this." We built it, then dropped it. It felt manipulative, so it's retired.
Next up in Labs
Possible today. Coming soon.
We're working out what it takes to run this on the stores and sites we build.
PostcardPostcard from January 2027
The store AI assistants shop at
Your products answer the questions a customer's assistant asks, and checkout takes the assistant's word for it, within limits you set.
Lab notebook
What we tried lately, including what broke.
- Oct 27#broke
Our Nature soundtrack was silent 94% of the time in daylight: one blackbird, twice a minute. We laid a quiet woodland recording under it. Now it's silent 3% of the time.
- Oct 27#new
Sound keeps playing as you move from page to page. Every page is still a real page with its own address; only the swap changed.
- Oct 27#new
Foil learned to talk. It reads each question aloud and listens until you say you're done.
- Oct 27#faster
Fonts now load from our own server instead of Google's. Same files, up to 0.8 seconds sooner on a slow phone.
- Oct 21#decided
Took this site off WordPress. Every page is a file now, and every change is a reviewed pull request with its own preview.
Graduation wall
Experiments that turned into work we do for clients.
- Asking ChatGPT who it recommends, every monthAI visibility tracking for brands
- Turning project notes going back to 2000 into a searchable brainBrand knowledge bases
- An AI that drafts, a human who approvesContent workflows with human review
- Search that learns what shoppers actually clickPopularity-ranked Shopify search
- Slides built from one source fileKeynote and event design systems
Bring us a strange idea.
Tell us the thing you've always wanted your site or store to do. A real person at #10 reads every one.